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Focus on sales outsourcing

It's possible that the audience you want to reach with your lead generation campaign isn't being reached, which would be...
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Key metrics to monitor online performance

Customer Lifetime Value (CLV) Simply seeing your client base as one big sale is one of the worst marketing errors...
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Developing human capital for hospitality

Pressure to find, hire and keep top personnel increases when hotels reopen and occupancy levels improve. Utilize cutting-edge solutions to...
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History of Ceylon Coffee

Early in the 17th century, Muslim pilgrims traveling from Yemen to India through Ceylon (Sri Lanka) may have brought the...
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Can tourism in Sri Lanka shift from seasonality?

Seasonality in travel significantly impacts hotels' operational and financial results as well as their chances of surviving. Numerous studies have...
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Can the tourism industry be more resilient?

Tourist Attraction Sustainability and the UN Sustainable Development Goals depend on resilience. A destination would never be able to continue...
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Advantages of ‘capacity building’ in the hospitality industry

The tourism industry is a substantial part of the economy and has a considerable impact on both the GDP and...
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Advantages of ‘mystery shopping’ for the hospitality industry

Mystery shopping services assist hospitality firms in creating warm environments that keep consumers happy and coming back for more top-notch...
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Focus on tourism to build Sri Lanka’s economy

Reviving domestic tourism, methodically educating people to be resilient, accepting inescapable change, and providing government assistance to the tourist industry....
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Branding ‘Hospitality Sri Lanka’ globally

The competitive environment for Sri Lankan tourism will continue to evolve and adapt. More than ever, hotels will face competition...
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How important is it to build human resource-centric business strategies for businesses

When human resources (HR) and an organization's entire business strategy are more closely aligned, a firm is better able to...
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Is consulting a short-term or long-term option for businesses?

A wide variety of activities are included in management consulting, and several firms and their members often define these practices...
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Ella, a scenic destination

You must take a tour of the renowned Ceylon tea industry in Ella if you're in this charming Sri Lankan...
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Why visit Sri Lanka? The best destination in Asia

Sri Lanka is one of Asia's smallest nations, yet it is home to six amazing UNESCO-protected cultural heritage sites. Visit...
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Sustainability is a key metric for businesses

Climate risk As organizations account for the changing environment and the physical dangers of climate change, climate risk has emerged...
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Current Challenges for Sri Lanka Tourism

There should be some kind of capital recycling. Investors with stronger financial sheets and management should be permitted to take...
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Benefits of Outsourcing Sales

Cost Even while firms may enjoy significant cost savings as a result of outsourcing in general, it will still be...
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Potential for tea tourism in Sri Lanka

Have you ever pondered the path that a single tea leaf takes before it is transformed into the exquisite and...
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How relevant is the marketing mix for hospitality?

Your marketing ideas have an effect on how you connect with the people who make up your target audience, how...
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Cost management during difficult times

A large number of people who are struggling to make ends meet are now seeking methods to minimize costs and,...
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