Tag: branding

Branding ‘Hospitality Sri Lanka’ globally

Branding ‘Hospitality Sri Lanka’ globally

The competitive environment for Sri Lankan tourism will continue to evolve and adapt. More than ever, hotels will face competition from companies they could only have imagined a few years ago. This explains the mad scramble to brand or rebrand! Unfortunately, the majority of businesses use branding as a “quick fix” to address upcoming difficulties without properly understanding the function…

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