It’s possible that the audience you want to reach with your lead generation campaign isn’t being reached, which would be bad for your business. Your sales team may be very good at sealing deals and making sales, but no matter how hard they try, they just can’t seem to attract enough attention from new customers. It doesn’t have to be…
Customer Lifetime Value (CLV) Simply seeing your client base as one big sale is one of the worst marketing errors you can make. The CLV metric employs a comprehensive strategy. It looks at clients from the perspective of how much money they will generate for your business over the life of your engagement with them. Add the average order value,…
Pressure to find, hire and keep top personnel increases when hotels reopen and occupancy levels improve. Utilize cutting-edge solutions to hire, allocate, manage, and educate workers, providing your hospitality staff with superior HR support consistent with your brand’s core values. To win back the trust of professionals from all cadres, leaders, and managers in the service/hospitality sector would need to…
Early in the 17th century, Muslim pilgrims traveling from Yemen to India through Ceylon (Sri Lanka) may have brought the first arabica coffee plants to the region. The Sinhalese, however, had no idea how to utilize the berries to make a beverage. Only their curries and flower offerings to their temples included the young leaves. In Sri Lankan coffee history,…
Seasonality in travel significantly impacts hotels’ operational and financial results as well as their chances of surviving. Numerous studies have examined how the seasonality of tourism affects hotels’ departure risk. The actual results, however, are unclear, most likely as a result of the general seasonality and various measurements used in these investigations. This research uses a proportional hazards model to…
Tourist Attraction Sustainability and the UN Sustainable Development Goals depend on resilience. A destination would never be able to continue its sustainability initiatives without resilience. One calamity might undo years of effort toward, say, rebuilding an environment or eradicating poverty. In order for a tourist location to be sustainable, it must first be robust, which is why we support this.…
The tourism industry is a substantial part of the economy and has a considerable impact on both the GDP and foreign exchange earnings. With its enormous breadth and diversity, it provides every kind of traveler with something unique that cannot be found anywhere else. For boosting tourism, virtually minimal expenditure is required. Its potential for growth is limitless. developing capacities…
Mystery shopping services assist hospitality firms in creating warm environments that keep consumers happy and coming back for more top-notch amenities and services. It’s critical that businesses in the hospitality sector are building stand-out connections with every visitor they meet in today’s cutthroat market when hotels compete with Airbnb and restaurants with online delivery services. Analyzing key performance indicators for…
Reviving domestic tourism, methodically educating people to be resilient, accepting inescapable change, and providing government assistance to the tourist industry. In the next stage, pursuing global sustainable objectives while incorporating local community involvement into the industry is a successful tactic. As a result, providing employment opportunities, requiring their participation in tourist initiatives, etc., would generate cash for the local community.…
The competitive environment for Sri Lankan tourism will continue to evolve and adapt. More than ever, hotels will face competition from companies they could only have imagined a few years ago. This explains the mad scramble to brand or rebrand! Unfortunately, the majority of businesses use branding as a “quick fix” to address upcoming difficulties without properly understanding the function…
