Reviving domestic tourism, methodically educating people to be resilient, accepting inescapable change, and providing government assistance to the tourist industry. In the next stage, pursuing global sustainable objectives while incorporating local community involvement into the industry is a successful tactic. As a result, providing employment opportunities, requiring their participation in tourist initiatives, etc., would generate cash for the local community. Therefore, one of the essential measures in the process of resuming Sri Lanka’s tourism should be educating the general population on the benefits of tourism for the nation’s economic recovery; this will align the locals’ attitudes to supporting tourism revival.
In terms of generating money, foreign currency, and job possibilities, tourism plays a significant role. Sri Lanka is a popular tourist destination, and although there are many factors that affect the country’s overall tourism earnings, those factors are less numerous than in the global context. The research places a strong focus on the many ways that tourism may generate cash and boost a nation’s GDP. The stability of the tourist industry is also influenced by a variety of elements, including political stability, interpersonal harmony, and others.
Therefore, it makes sense that tourism, which is supported by both the public and private sectors, has the potential to be used as a development “tool” to strengthen supply chains, increase the productivity of local firms, create one out of every ten jobs, and provide income for women and young people. Implementing workable strategies and measures to revive tourism would thus provide Sri Lanka’s economy with a “kind of hope” that its foreign exchange revenues would rise.
1. Improving traveler confidence
Despite the ongoing crises with gasoline, gas, electricity, and basic food supplies, Sri Lanka Tourism is key in building travelers’ trust and confidence. It must ensure that visitors are well-cared for and do not encounter any of the aforementioned problems while on vacation in the nation.
2. Analysis of emerging industry trends
For the second phase, it is necessary to examine the tourist programs run by rival companies and new market trends, strive to imitate them, and develop industry-applicable theories and policies since learning from best practices is extremely successful.
3. Growth in inclusive tourism
Regarding the third phase, an appropriate technique is to pursue global sustainable objectives while encouraging local community involvement in the sector. As a result, providing employment opportunities, requiring their participation in tourist initiatives, etc., would generate cash for the local community. Therefore, one of the essential methods in the process of resuming Sri Lanka’s tourism should be educating the general population on why tourism is necessary for the nation’s economic recovery; this will align the locals’ attitudes to supporting tourism revival.
Considering the future of tourism
Considering that travel in the future will undoubtedly look different, statistics and market intelligence will be crucial. As a result, doing consumer market research is highly advised. Near-term travel will transition to driving to destinations, local and domestic travel, as well as substantial development in adventure and environmental tourism, demonstrating the growing priority that consumers are putting on sustainability. “Travel-related stimulus recovery programs may concentrate on reconstructing tourist destinations to be more sustainable, which would generate employment in the reconstruction and increase their allure.”