Events that are a hybrid of two or more types
There were 52,000 virtual events held on only one platform in 2021, a 100x increase over the previous year. Virtual events are expected to continue to grow in the future.
Despite the fact that event planners may look forward to a future in which more in-person events are possible, it is probable that virtual events will be around for a long time. Hybrid events provide the flexibility and reach of a virtual event while still providing the connection and engagement of an in-person event option.
The event industry is seeing a flurry of new businesses emerge to address the need for events that provide a seamless experience both in-person and online.
Events Have Proved to Be an Effective Public Relations Tool
The forecasts that corporate events will change from being “a revenue generator to becoming a marketing vehicle” in his January State of the industry address.
No restriction exists on the number of virtual participants who may be granted admission to a virtual event held on the internet. As a result, online events have evolved into a kind of mass communication comparable to public relations.
Events Begin to Form Part of a Year-Round Event Cycle
Historically, major corporations have organized a conference or event once a year or more often. Because smaller virtual events are becoming increasingly prevalent, more events may be held on a more regular basis.
Even after they have ended, the debates they have sparked may linger online for years, blurring the distinction between one “event” and another. As a result of this transition, many event systems now include a feature that allows users to interact with one another on an ongoing basis.
Professionals make use of events to further their education and training.
Structure, technology, and professional skills are needed to keep up with the fast-paced developments that have occurred in the events sector, and they will continue to emerge in the next year.
Professionals are upskilling in order to stay up with the changing times. When polled, 71 percent of event planning professionals said that they wished to learn more about developing their abilities in producing live events in physical locations with more strict hygiene requirements after the COVID-19 reorganization.
Experiences that are life-changing
After the complete and absolute disruption of the event business in 2020, many people began to question the purpose of events in general in society. Our thought-matrix has been altered by the epidemic, which has brought a new concept:
The people you meet and the things you get to experience at events have become the distinctive value proposition of events, according to 68 percent of marketers who feel it is more difficult to create networking possibilities in the virtual world.
Increasing the amount of money spent on event technology
40 percent of event planners are dissatisfied with the technology alternatives accessible to them, according to a recent survey. According to others, the pandemic compressed years’ worth of change into a matter of months. As a consequence, technology is trailing significantly behind demand but it is on its way to making up ground.