As a result of globalization and more cheap travel, more individuals than ever before can enjoy vacations and business trips. The hotel industry’s trends and client needs are continually shifting, and failing to adapt to these changes might result in a significant decline in business performance.
One hospitality trend that we’re sure to see a lot more of in 2022 is the continuing move away from the assumption that more is more when it comes to contemporary luxury, especially in the hospitality industry. Other sub-trends, such as sustainability and simplicity, may be found within this view and are expected to develop and spread further.
New travelers are aware of their travel privileges and are put off by displays of affluence, according to one of the hospitality trends that we’ve seen in recent years in the industry. When overt consumerism is no longer a desirable method to demonstrate one’s social standing, especially when paired with a growing desire, particularly among the Millennial age, to make a good change in the world, there is a growing desire for fresh travel experiences.
This is reflected, among other things, in the introduction of new systems that assign points to visits based on how much money is spent in the local economy. Another example of the new behavioral movement is the boycott of air travel by people who are concerned about the environment.
The new luxury customer prefers a more pared-down experience that includes just the bare minimum of amenities, such as a room with a shower and a bed. Consequently, hotels are providing visitors with an experience in essentialism that is built around a functioning room, a restaurant, and maybe a rooftop bar, all with the notion of providing a greater level of pleasure by delivering less, but better.
Hotels that allow visitors to check-in at a tiny counter in the lobby are tearing down the customary walls that separate them from the employees. In the same way, easily accessible hotel restaurants and bars with an informal ambiance and homey décor welcome single visitors and urge them to become a part of the hotel community, even welcoming residents into common spaces for concerts, lectures, and other events in the hotel lobby.
By developing a sisterhood of local women who accompany female tourists around the local region, certain tourism programs, for example, are enabling visitors to funnel their spending into women-owned companies. Thus, tourists may experience their locations on their own terms while also sharing their skills to have a positive influence on the future generation of female leaders and entrepreneurs.
Sustainability has been a popular topic in the hospitality sector, as well as other businesses, for quite some time. Sustainability is clearly still important today, as shown by the fact that it has become an inherent aspect of other trends such as experiences in essentialism and places with a purpose, among others.
Even while our increased level of awareness is mirrored in our travel, dining, and purchasing habits, many of us are still striving to figure out how to do more while also doing better.