Key online marketing metrics for hospitality

On-site time or particular pages

This is the most important metric for determining how much mental space your hotel takes up in the minds of site visitors. Higher numbers on blogs, your homepage, and booking information pages are preferred, whereas higher numbers on actual booking pages are preferred.

Pages Per-visit

If the visitor does not continue to further pages for additional information, they have most likely gone on to a competitor’s site.

Bounce rate

Here’s how to figure out when they stopped caring. The bounce rate is a metric that monitors how many visitors visit your site and then departs shortly. This might indicate that the design of your resort or hotel’s website isn’t optimal. The exit rate is the percentage of visitors that browse the site and then depart when they reach a certain page. Both can inform you what kinds of visual material aren’t connecting with your audience.

The conversion rate of CTAs

The most important metric of success is if they follow your directions and book a reservation or subscribe to your email list. This indicator may be seen on Google Analytics’ “Conversions” page; however, it requires that your GA admin has set up Goals.

The impact of the visual design on visitor behavior, conversion, and revenue

This isn’t a conventional statistic; instead, it’s one that top hotel executives and marketers devised in order to better analyze client behavior. You may build a custom segment in Google Analytics that compares the behavior of site visitors who have clicked on or interacted with images versus those who haven’t. To do so, you’ll need to decide which visuals you’d like to use as events.

Bookings made through various channels

Every prospective buyer arrives at your website in a unique way. Ideally, you should be able to distinguish between reservations made via OTAs like Expedia and bookings made from organic growth sources.

Positioning for keywords

If your website does not show on the first page of search results for popular search phrases, it will be invisible to the majority of online searchers. Discovering how your top clients search and how to get there first might be a difficult undertaking. The key is to remain on top of your resort or hotel SEO, maintain a watch of search trends, and score better on queries that more precisely identify your location.

Increased organic traffic

When visitors like their visits to a resort or hotel, they are often eager to suggest to their friends and spread the pleasure. This results in organic growth, which is defined as a rise in bookings as a result of repeat visits and recommendations. The less money you have to spend on new visitors, the more profitable you are on a variety of other criteria.

The conversion rate of a website

The conversion rate of your hotel website is undoubtedly the most essential measure on your site. The solution includes both back-end changes such as faster load times and front-end user experience enhancements such as discovering more interesting graphics like user-generated material.