Using technology to market in a pandemic era

To remain competitive in today’s corporate and economic climate, new methods and techniques are required.  A sophisticated logistics infrastructure is required to enable online purchasing. In-person delivery is not guaranteed to be virus-free. Numerous delivery firms and restaurants are experimenting with contactless delivery, in which things are picked up and delivered at a predetermined place rather than from or into the hands of a human. E-commerce companies are also investing heavily in the development of robot delivery. Prior to the widespread use of robot delivery services, however, delivery organizations must create explicit rules to ensure the hygienic state of delivered items.

Numerous businesses have let staff to work from home. Remote work is enabled by technologies such as virtual private networks (VPNs), voice over internet protocols (VoIPs), virtual meetings, cloud computing, work collaboration tools, and even facial recognition technologies that allow a person to appear in front of a virtual background, preserving the home’s privacy. Along with reducing the transmission of infections, remote work reduces commuting time and allows for more flexibility.

Remote employment presents issues for both firms and individuals. As recent class lawsuits filed against Zoom demonstrate, information security, privacy, and timely technical help may be of significant problems. Remote employment may further exacerbate labor legal difficulties, such as those related to maintaining a safe work environment and income tax compliance. Employees may feel isolated and lack a sense of work-life balance. Employers may elect to decrease leasing expenses and recruit individuals from places with lower labor costs if remote work becomes more prevalent during the COVID-19 epidemic.

The epidemic of COVID-19 has wreaked havoc on the worldwide supply chain. Certain factories are totally shut down as a result of distance and quarantine orders. While demand for food and personal protective equipment continues to grow, several governments have imposed varying degrees of export restrictions on those commodities. Due to a heavy dependence on paper records, a lack of data visibility, and a lack of variety and adaptability, conventional supply chain systems are susceptible to pandemics.

By boosting the accuracy of data and promoting data exchange, Industrial Revolution core technologies such as Big Data, cloud computing, Internet-of-Things (“IoT”), and blockchain are enabling the future development of a more robust supply chain management system.

COVID-19 demonstrates to the world how much we depend on human connection to get things done. Businesses that need a high level of labor, such as retail, food, manufacturing, and logistics, are particularly hard impacted.

COVID-19 acted as a catalyst for expanding the use of robots and robotics research. Robots have been deployed to clean facilities and distribute meals to individuals under quarantine in recent weeks. Drones have been used to walk pets and deliver packages.

All of the above technological advances need a steady, high-speed, and economical internet connection. While 5G has proved its value in remote monitoring and healthcare consultation, the technology’s distribution in Europe has been delayed at a time when it may be most needed. Adoption of 5G will result in an increase in the cost of compatible devices and data plans. Addressing these difficulties in order to maintain universal internet access will remain a challenge as the 5G network extends internationally.