Why is Sri Lanka a good destination for strategic investments?

From elephants and spices to gems and timber, Sri Lanka has played a pivotal role in the East to West trade route for hundreds of years. Today, Sri Lanka is at the crossroads of the fastest-growing economies in the world and is the main transshipment port in South Asia, presenting opportunities for both Australian exporters and logistics services providers.

The Sri Lankan workforce accounts for 35% of the total population. Sri Lanka boasts high levels of education and the highest literacy rate in South Asia (92%). Approximately 50% of the students who have completed their higher education are trained in technical and business disciplines. English is widely spoken in the country and is the main language used by the business community.

The economy has been benefited from policies that give freedom to the private sector, with low barriers to trade and investment. External trading relations have been strengthened with the expansion in bilateral, regional, and multilateral trading arrangements.

As a major maritime hub in the region, Sri Lanka offers:

  • strategic position in South Asia that provides access to the emerging economic giant India. India is on track to be the third-largest economy in the world by 2030, after China and the US.
  • exposure to China’s Belt and Road Initiative through terminals in the Port of Colombo and the Port of Hambantota, both of which have attracted Chinese investment. China is one of Sri Lanka’s key trading partners.
  • the ability to reach Europe and the Middle East faster.
  • Deepwater ports with the capacity to accommodate post panmax or triple ‘E’ class vessels.

Shipping out of Sri Lanka offers the following benefits:

  • Faster speed to market – Sri Lanka provides unparalleled speed, frequency, and capacity for exporters that want to ship products to Europe’s major ports, including Rotterdam, Antwerp, Felixstow, Southampton, and Hamburg. Meanwhile, the Port of New York can be reached within 22 days. Dubai and Singapore – the major ports on either side of Colombo – can be reached in 4.5 days through multiple carriers. Sri Lanka is highly suited for time-sensitive cargo such as garments and value-added food products.
  • Preferential market access – Sri Lanka has free trade agreements with India and Pakistan and is concluding agreements with Singapore and China. It has preferential access to EU markets under the GSP + scheme. Agricultural produce such as grains and lentils can be processed in Sri Lankan free zones for export to neighboring markets.
  • Greater choice and capacity – Freight capacity and frequency out of the Port of Colombo is unmatched when compared with other ports in South Asia. A Sri Lankan–based exporter can choose from multiple mainline carriers, which means multiple container cut-off times to ship goods direct to main ports. An exporter based in South India has fewer options and will need to rely on feeder’s vessels with capacity constraints.
  • Lower freight and logistics costs – With scale comes lower shipping and logistics costs. Exporting out of the Port of Colombo can minimize the cost of price-sensitive cargo such as agricultural commodities, minerals and construction materials.

There are opportunities to provide services such as multi-country consolidations (MCC), entrepot services, warehousing, assembly and minor processing, labeling, and repackaging. Companies that offer diving services, ship repairs, bunkering, ship chandlers, sea marshals, and crew may also find opportunities at Sri Lankan ports.